Joyce sat in her sitting room facing the window with the breeze blowing her hair in the direction it would blow a model taking a photo shoot in a studio.
If only there was a camera to capture the moment, she definitely would look more beautiful than most of the models on their best days.
However, her contorted face showed anything from her being in her own best days. She was in an agonizing thought process that needed some sort of magical wind to set the ship of her mind sailing in the right direction.
She had just been sacked from her workplace. “Thank you for your commitment to this company this far. But we would want you to take the experience from here and build on your career”Her manager had said, whilst she stood, hands folded, beads of sweat travelling by the side of her face revealing the intense pressure she was in despite her being in an Air-Conditioned room.
Reminiscing on the event, she couldn’t help but think about how best to navigate her life after so long a time working for the organization.
Her book stared at her face as she lay solidly on her lap. Sketched plans and revealing ideas she had about opening a business.
It was as though she had a pre-information as one month to her sack-date she had begun to pen ideas for opening a business.
Now the book came in handy. But after carefully looking at the plans on paper she could not help but wonder where the capital to begin came from.
Joyce’s question is the same question that has plagued the minds of many intending entrepreneurs and even current entrepreneurs. They say finance is the life wire of a business and this is true to some extent as you can only provide goods and services when you have goods and services and it takes finances to get them.
Does a Business need Finance to survive?
The word “survive” is very big and would require careful analyses for effective conclusions to bedrawn.
However, let’s begin by asking, does a business need capital to begin?
Many schools of thought believe a business requires capital to begin.
John D. Rockefeller began his business in the oil industry not necessarily with his capital but
with an idea.
He noticed that the kerosene used in those were highly flammable causing fire outbreak during usage. He thought of a better way to package and make it less flammable.
He had an IDEA
Before you search for capital, the currency that bequeaths to your finances is an idea, but not just any idea but an economically viable idea. An idea with potential
John Rockefeller then brought this idea before a group of investors who after seeing how economically viable it was invested in it for its visibility.
Similarly, the quest for capital doesn’t necessarily need to come for you but from a group of like-minded individuals who are the visions you see and are willing to put their money where their mouth is to get the deed done.
A similar story is told of Nikola Tesla, the Great Serbian Inventor who met the investor George Westinghouse for his idea to become a reality.
You just need to find a network of investors to build the business’s net worth.
It is after this that the emergence of capital becomes a natural by-product.
But there’s a one-way-size-all for this. An example is Africa’s richest man, Aliko Dangote, who began his business with a loan from his uncle Dantata which has today grown to become a continental and international name.
However, it takes ideas, investors and capital for a business to begin, it would take a continuous
flow of seeing for its survival and sustenance and not only “capital”
Companies like Nokia, and Blackberry have proven that a business that runs out of innovative ideas would soon begin to lose capital and eventually lose its place in the market.
While companies like Apple have consistently proven that where innovative ideas are capital would be a by-product.
From Iphone, to iPad, to iTunes etc Innovation Ideas truly is the capital for survival and growth.
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